LAXCE Blockchain Case Study

Challenge:

Upon the inception of the LAXCE Blockchain Ecosystem, the primary challenge was to establish a robust and engaged community from scratch. With a target audience primarily interested in blockchain technology and cryptocurrency, the challenge was to attract their attention and foster active participation in the ecosystem.

Scope of Work:

Social Media Management: The focus was on creating and maintaining active social media accounts, particularly on Twitter, to disseminate information, engage with the audience, and drive traffic to the ecosystem's platforms.
Public Relations: Efforts were made to establish relationships with influencers and media outlets to enhance brand visibility and credibility.
Community Management: Building and nurturing a vibrant community through various initiatives such as giveaways, meme contests, and regular interactions to foster a sense of belonging and ownership among community members.

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Solution:

Strategic Content Creation: Tailored content relevant to the blockchain community was curated and posted regularly to keep the audience informed and engaged.
Engagement Initiatives: Various engagement initiatives, including giveaways and meme contests, were organized to incentivize participation and foster a sense of community.
Influencer Outreach: Collaboration with influencers and thought leaders in the blockchain space helped amplify the reach and credibility of the ecosystem.
Consistent Communication: Open and transparent communication with the community through regular updates, AMA sessions, and responsiveness to inquiries helped build trust and rapport.

Campaign Details:

Quest campaigns on various platforms like question, galaxy, layer3 etc.
Giveaways: Regular giveaways of LAXCE tokens or exclusive merchandise incentivized participation and generated buzz around the ecosystem.
Meme Contest: A meme contest was organized, encouraging community members to create and share memes related to blockchain and LAXCE, thereby increasing visibility and engagement on social media platforms.
Influencer Collaborations: Strategic partnerships with influencers and industry experts involved sponsored content, interviews, or endorsements to leverage their audience and credibility.
PR Collaborations: Partnerships with top media outlets such as Yahoo Finance, Yahoo News, and Benzinga resulted in published articles and press releases, enhancing brand visibility and credibility in the industry.

Key Results:

Social Media Growth: From a starting point of zero, the social media following on Twitter grew to 25k followers, indicating successful community building efforts.
Increased Engagement: Metrics such as likes, shares, and comments demonstrated improved engagement levels, reflecting the effectiveness of engagement initiatives and content strategy.
Influencer Impact: Collaborations with influencers resulted in expanded reach and heightened brand awareness within the target audience.
Community Cohesion: Active participation in giveaways, meme contests, and community discussions contributed to the development of a cohesive and supportive community around the LAXCE Blockchain Ecosystem.
Enhanced Credibility: PR collaborations with top media outlets such as Yahoo Finance, Yahoo News, and Benzinga contributed to the ecosystem's credibility and visibility in the industry.